Industry Email Rates
Casino Industry - Average
Based on 2025 email metrics
| Email Open Rate | Email Click Rate | Email Click to Open Rate | Email Delivery Rate | Email Bounce Rate | Email Unsubscribe Rate | Email Complaint Rate* |
| 25.07% | 1.22% | 5.62% | 98.39% | 1.61% | 0.06% | 0.01% |
Average Industry Rates for Email as of December 2025
As of December 2025:
| Industry | Open rate benchmark | Click rate benchmark | Click-to-open rate benchmark | Unsubscribe rate benchmark |
| Agriculture
and food services | 45.51% | 1.83% | 6.21% | 0.23% |
| Architecture and construction | 40.55% | 1.68% | 6.10% | 0.23% |
| Art
gallery and museum | 50.43% | 2.66% | 6.28% | 0.33% |
| Beauty and personal care | 38.40% | 0.95% | 3.91% | 0.23% |
| Business
and finance | 43.34% | 2.37% | 7.96% | 0.16% |
| Computers and electronics | 35.29% | 1.37% | 4.83% | 0.17% |
| e-commerce | 44.78% | 1.07% | 4.01% | 0.18% |
| Entertainment and events | 46% | 1.28% | 3.70% | 0.24% |
| Games | 41.35% | 2.11% | 9.71% | 0.25% |
| Government | 48.52% | 3.05% | 8.44% | 0.22% |
| Health
and fitness | 47.81% | 1.45% | 4.45% | 0.30% |
| Higher education | 43.98% | 2.15% | 9.15% | 0.10% |
| Marketing
and advertising | 37.23% | 1.30% | 6.09% | 0.15% |
| Music and musicians | 45.93% | 1.70% | 5.42% | 0.23% |
| Public
relations | 47.18% | 2.02% | 6.18% | 0.14% |
| Real estate | 40.37% | 1.72% | 6.72% | 0.16% |
| Recruitment
and staffing | 45.26% | 1.68% | 5.29% | 0.24% |
| Restaurants and cafes | 44.32% | 1.06% | 3.28% | 0.39% |
| Retail | 37.47% | 1.27% | 4.51% | 0.22% |
| Software and web app | 39.31% | 1.15% | 5.40% | 0.20% |
| Sports | 47.69% | 1.27% | 3.35% | 0.16% |
| Telecommunications | 37.21% | 1.49% | 4.54% | 0.34% |
*Abuse Reports or Spam Complaints
Abuse reports, also known as spam complaints, happen when recipients mark emails as spam. Abuse reports are serious, and even a relatively small number of spam complaints can get emails from your sending IP address blocked.
It is better to have a prospect unsubscribe than to have them report your email as spam. Unsubscribes are harmless to your sending reputation, but spam complaints have a lasting negative impact. The limit for spam complaints is 1 per every thousand emails, or 0.1%.