Industry Email Rates
Casino Industry - Average
Based on 2022 email metrics
| Email Open Rate | Email Click Rate | Email Click to Open Rate | Email Delivery Rate | Email Bounce Rate | Email Unsubscribe Rate | Email Complaint Rate* |
| 30.36% | 1.81% | 5.91% | 96.46% | 3.54% | 0.25% | 0.05% |
Average Industry Rates for Email as
of March 2023
As of
March
2023:
Business
Type | Open
Rate (Total) | Click
Rate
(Clicks/Delivered) | Bounce Rate |
All
Industries – Overall
Average | 33.02% | 1.37% | 10.07% |
Administrative &
Business Support Services
(billing, phone answering,
hiring, etc.) | 26.83% | 1.81% | 10.68% |
Child Care
Services | 40.00% | 1.73% | 8.11% |
Consulting Services
(management, marketing,
advertising, blogging) | 26.49% | 1.24% | 10.13% |
Dining and Food
Services | 34.95% | 0.71% | 8.57% |
Education | 36.25% | 1.63% | 9.54% |
Faith-Based
Organizations | 42.66% | 2.53% | 8.85% |
Family and Social
Services (government,
adoption, pet care, elderly
care, etc.) | 35.45% | 1.56% | 8.83% |
Financial Services
(accounting services,
bookkeeping, advisor,
insurance and brokerage,
etc) | 27.10% | 1.08% | 9.10% |
Health and Wellness
(physicians, home care,
dentists, mental care,
nutrition, etc.) | 33.93% | 0.96% | 10.09% |
Home & Building
Services (cleaning,
landscaping, contractors,
construction, etc.) | 35.57% | 1.37% | 11.02% |
Independent Artists,
Writers, and Performers | 36.05% | 1.46% | 5.61% |
Legal Services | 31.88% | 1.46% | 16.75% |
Manufacturing and
Distribution | 25.93% | 1.28% | 14.65% |
Nonprofit Membership
Organizations | 38.50% | 2.02% | 11.99% |
Nonprofit
Services | 37.76% | 1.71% | 10.59% |
Personal Care
Services (nail, hair, skin,
nutrition, fitness, etc) | 34.65% | 1.07% | 11.10% |
Real Estate | 31.07% | 0.89% | 12.66% |
Recreation, Sports
& Entertainment (Yoga
studio, bowling alley,
etc) | 37.85% | 1.09% | 9.72% |
Repair and
Maintenance | 29.34% | 1.00% | 6.7% |
Retail (Brick and
Mortar & Online, wholesale
and direct selling) | 30.70% | 0.95% | 7.40% |
Technology
Services | 17.09% | 2.31% | 10.76% |
Transportation
Services (trucking,
warehousing, logistics) | 33.29% | 0.65% | 12.74% |
Travel & Tourism
(passenger transport,
accommodations, travel
agencies, etc.) | 38.13% | 1.04% | 7.65% |
*Abuse Reports or Spam Complaints
Abuse reports, also known as spam complaints, happen when recipients mark emails as spam. Abuse reports are serious, and even a relatively small number of spam complaints can get emails from your sending IP address blocked.
It is better to have a prospect unsubscribe than to have them report your email as spam. Unsubscribes are harmless to your sending reputation, but spam complaints have a lasting negative impact. The limit for spam complaints is 1 per every thousand emails, or 0.1%.